The Ultimate Guide to Getting Started Email Marketing

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Boomers, much differently, are a generation that grew up in a world with more traditional forms of communication like paper mail, newspaper advertisements and phone calls. With the digitization of the millennium, Boomers now happily gravitate mostly toward email — a form of communication that serves them the brand interactions they love in a comfortable and familiar way.

In fact, email remains the most common online purchase USA Email List channel for this generation. According to Marigold’s 2023 Consumer Trends Index, 62% of Boomers have made a purchase from an email in the last year. No other purchase channel even cracks the 50% mark among Boomers — thus, making email marketing the most effective method for reaching the majority of this generation.



The importance of a well-rounded strategy However, don’t totally rule out the possibility of utilizing other channels yet. While Boomers may not be the most digitally connected generation, their use of mobile devices is still quite considerable. Take into consideration that 50% of Boomers have made an in-app purchase, while 19% have purchased digital content via mobile.