Strategic communication: what is its role?

forum244

Strategic communication is vital to structuring human relationships, reinforcing social construction inside and outside the corporate environment, as well as strengthening companies' reputation.

Even in light of these aspects, many  special data businesspeople and entrepreneurs have not yet realized that doing everything, at all costs, has not been an efficient resource within organizations. It is therefore necessary to plan and value the role of communication and strategies.

Role of strategic communication in companies
Rumors in companies
Isabela Pimentel, in the book Ouvi Dizer -2022

Therefore, what we also notice are extremely overworked employees , frequently falling ill and dissatisfied with the frantic flow of information and demands coming from leaders.



In this sense, we need to understand and accept that we work with human beings, who have experienced great emotional distress in recent times. With social isolation, family losses, mass layoffs and, they were sucked in by the excess of information. This goes for everyone: employees and stakeholders .

So, we need to recalculate the route and change the business perspective towards Communication .

How can we change this scenario?
First, stopping to breathe. Then, evaluating the scenario, processes and data of the company's current situation.

To do this, we need a 360º Diagnosis , a kind of X-ray of the institution and also an efficient communication plan to obtain results in the medium and long term.

And this will require the involvement of all areas. And, believe me: it will be an enriching experience for everyone.

Strategic communication and engagement
With the new vision of internal communication , we need to reflect on the role of the employee who is not a passive subject and empty of content.

We need to make our communication much more humanized, that is, always with the desire to create connections through empathetic and accessible information. And this is possible and within everyone's reach.

However, building this dialogue needs to be done tactically , that is, it is not enough to just create content on all channels and platforms if there is no Strategic Communication.