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This is therefore a problem that Lay's must solve. Source: @peepaoguangzhuo What methods will make Chinese people like to eat Lay's owned by a multinational company? What strategies can capture China's new generation? What method will make people in China buy Lay's products in the long run? And from all these questions, there is one insight that can be linked with Lay's, which is food that is in the memory of Chinese people. Until it became a strategy of doing Localized Marketing to change from Lay's which is a foreign dessert to Lay's in Chinese style to please Chinese customers. Lay's Marketing Source: nd-your-flavor 3 Insight.


Why did Lay's choose to use Localized Marketing to build Whatsapp Number List relationships with Chinese people? 1. Food is the highlight of China. and the variety differs according to the province Because China is a large country. and has many cultures Each area has local food according to that area. that is unique There are many different flavors. And it reflects the memories of being Chinese the most. Lay's has therefore used this feature as a gimmick to remove the status of a multinational potato brand. Let Chinese people feel more like Chinese products. 2. Chinese people are highly nationalistic.



With the nationalism of the Chinese people To market to this group of people, one must penetrate the nationalism of the Chinese people. This is the origin of Lay's and adjusting the taste to the taste of Chinese food. to make it palatable and has more local food in the Chinese style. 3.Lay's does marketing, creating product relationships as close to customers as possible. By erasing the feeling of being a foreign brand, in addition to Lay's producing Chinese-style flavored potatoes that are sold only in China, There are also products presented that appeal to Chinese people's values ​​in other areas, such as Presentation Lay's Potato Facility uses potatoes grown in China.