These could be calendar holidays, seasonal sales

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To get maximum audience attention, brands must be the first to respond to news. Situational content is not planned for a long time, and instead of quality, speed, improvisation and creativity often take priority. Goals of situational marketing: Saving money on promotion for a company or brand; Increasing brand awareness among potential clients; Keep the current audience in good shape so that they do not forget about the existence of the company; Increasing the number of conversion actions (for example, sales) and improving the company’s key indicators; Expanding the boundaries of audience coverage.


Types of situational marketing Depending on the nature and method of interaction with events, the following types of situational marketing can be distinguished: Prompt —the company’s quick response to current news. The brand reacts to unexpected  Europe Cell Phone Number List  events and creates content that reflects its attitude to the situation in order to get into the information wave and increase its reach. An example is how companies react to popular trends, news agendas, unexpected victories or excitement. Planned - the company plans content creation in advance based on expected events.  In this case, the brand simply offers its own view of the event. Social – Companies use events or situations related to social topics to create content. This could be an event in support of a charitable organization, a publication or video that draws attention to current issues, etc.





Network - based on the use of popular challenges, memes and other phenomena of network culture. Companies include images that are familiar to young audiences in advertising in order to increase their reach and go viral - that is, to save on the distribution of the offer. Each of these types of situational marketing has its own characteristics and requires competent adaptation of content. It is necessary to take into account the target audience, the tone of voice (manner of communication) of the company and effectively combine them with trends. Situational marketing is also divided into several approaches, which can be called methods of advertising: