|
All of these practices serve to attract your ideal clients to your company, in search of a solution that your products or services can offer them. Furthermore, since the message is directed especially at the buyer persona , this provides much more precision to your results. people-generator How does the strategy work? Nowadays it is very easy and practical to clarify doubts on the Internet. No matter what your question is, the Internet offers answers for almost everything, especially if it involves selling a product or service. A simple example to illustrate this is the following. If a certain curly-haired woman is facing difficulties caring for her dry, porous curls, she is a strong candidate for searching for solutions on the Internet.
Companies that have a focused and personalized digital strategy Loan Phone Number List for this girl—defined as the ideal customer to purchase their product—will surely make investments in the production of content that is relevant and that understands the pain of the buyer persona. This way, they will be able to clarify her doubts and at the same time suggest solutions to treat her dry and porous curls. In a very subtle and natural way, this company's digital strategy will lead the buyer persona through a sales funnel until reaching conversion and loyalty.
You will achieve this by creating posts on your blog to attract (posts that solve problems and identify pain), convert (posts that suggest that a certain product will be the solution to your problem) and build loyalty (posts that continue talking with that buyer persona, even after that she has already tried the products), making her become a regular consumer of the brand. What are Inbound best practices? It should be noted that the Inbound Marketing strategy is ideal for achieving more consistent and lasting results than any other digital strategy. This happens because it works differently than advertising ads that have a quick return, but with a very short period to generate results.
|
|