Communication and Reputation Management

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Successfully overcome crises can also present serious growth and expansion opportunities in some periods. Risk Assessment and Creating Crisis Scenarios The concept of crisis means different things for each business. The risks that a business that stores and distributes fuel may face and the precautions they need to take naturally differ from the risks that a business that engages in e-commerce may face. Therefore, you can start by making a list of possible risks to be encountered. In order to create a crisis scenario, a detailed and multifaceted risk analysis is required. Enterprises with sufficient capacity can carry out this process themselves. For this, it is necessary to employ a permanent or temporary risk expert. If there is no person or team within the business to carry out risk analysis and crisis scenario creation, external services should be outsourced.


It is recommended that risk assessment and crisis scenario creation be carried out at the beginning of the venture. Developing Flexibility Greece Phone Numbers 7 Million List and Adaptability Flexibility, that is, the ability to take a new position in the face of current situations, has an important place in combating crises. It would not be wrong to say that today, with the contribution of developing digital technologies, businesses are more flexible than in the past. In an ever-changing and developing world, sectoral dynamics or economic situations may also undergo rapid change. It is necessary to be prepared for such situations and to be able to adapt to the new situation in the face of any crisis that occurs. Businesses with traditional and rigid management suffer more losses during crisis periods or may have to cease their existence completely.



in Times of Crisis Crises do not always arise from the dynamics of the market or sector. Sometimes a mistake or an undesirable situation can lead to a crisis. Thanks to widely used technologies such as social media and the internet, a negative situation can spread in a short time and pose a strong threat to the enterprise . In such cases, first of all, it is necessary to be calm and create a correct communication strategy. Being directly defensive may not always be the right method. Additionally, protecting brand reputation is also a part of crisis management. In order to prevent damage to the brand, it is recommended to develop correct strategies and implement these strategies by communication professionals. Fighting crises and managing reputation are among the most difficult business activities. Most new startups fail at these issues and need support. Expert support plays a vital role in managing crises correctly, receiving crisis training and building brand reputation correctly. At this point, BTM offers free mentoring and one-on-one consultancy services for startups. By taking advantage of these services, the foundations of the enterprise can be strengthened.