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Russia The top management of restructuring internationaladvertising holdings will open their own agencies and companies on the basis ofcurrent teams, contacts and clients developed over the years. New opportunitiesfor Russian advertising services and technologies The budgets of internationalbrands accounted for a large share of the turnover of advertising agencies. Asbrands withdraw and refuse to be placed, the question arises of stopping thework of a number of technological services, for example, limiting the work offoreign verifiers in Russia, such as Weborama and DCM.
These verifiers were engaged in checking the quality of USA Email List traffic. Domestic technology players, who were previously unable to compete withglobal giants, now have real chances to improve their product and take marketshare. Growing budgets for working with ecosystem data The largestinternational players in the advertising market Google, Meta, Apple havesuspended access to their tools, through which advertising placements of brandstook place. This has led to limited access to data. In this regard, the Russianecosystems of Yandex, Sberbank, VK, and others have expanded opportunities forboth selling and resaturating already aggregated inventory.
As a consequence, new products will emerge from data-drivenecosystems for targeting and placing advertising campaigns. Shifting focus toblogging platforms While brands are trying to figure out which social networkto choose as their main platform, the most common solution in the “now” is toincrease communication and PR support in industry and thematic media and blogplatforms such as Cossa, VC.ru, Habr. As well as increasing interest inpromotion within these sites. Renaissance VK, transition of the audience toYandex.
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发表于 2023-8-18 17:21:45