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If the advertiser does not find a balance, then either a“festival case” is obtained, which is remembered, but does not sell; oradvertising is not remembered and does not work for long-term brand strategies(recognition, loyalty). And here another variable is connected to the equationthat directly affects the effectiveness of an advertising campaign: the format.For two products or two target audience segments, different formats will bedifferently productive. For example, for an audience of 40+, a product with ahigh average check, or a complex investment product, formats of 25-30 secondswill be effective.
In order for such a video to inspire confidence, you can use Armenia Email List live shooting and strengthen the campaign with a charismatic hero (actor). Andfor a discount offer that is already well known to the audience of a brand thatis focused on the “Generation Z”, it is better to “pack” the entire offer in10-15 seconds, and you can also implement it in the animatic format. Moreover,at different stages of the conversion funnel, the format and creative shouldalso be different.. Just as on a terrain map there are different symbols forforests, mountains and settlements, so on a client’s journey map we mustpre-plan different videos according to the selected stages.
The first, upper stage of the funnel is getting to know thebrand, that very “first date”, on which the product must make a good impressionin order to obtain the consumer’s consent to further communication. Havingreceived such consent, we can already talk in detail about our products,competitive advantages, discounts, answer objections - and smoothly approachthe goal (to the lower level of the funnel, where leads are converted intosales). If a marketer tries to get a dialogue without an introduction, thenmost likely, instead of a dialogue, he will receive a refusal (ban).
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发表于 2023-9-6 15:19:07