READY TO CREATE YOUR DIGITAL STRATEGY

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We will see it in more detail later, but one of the first steps is to identify your target, their preferences, their behaviors and how you can better meet their needs. By defining your strategy, you can identify the most effective digital channels for your business and optimize your resources by investing where it makes the most sense for you. 2.3. ESTABLISHMENT OF A GUIDELINE One of the other key benefits of a digital marketing strategy is that it includes a plan for tracking and analyzing the results. This allows you to adjust your approach based on what works best and constantly improve your marketing efforts. Please note, implementing a digital or web marketing strategy should not prevent you from being adaptable. On the contrary, it must allow you to be flexible and adapt to market developments. And, as we know, the Web is constantly evolving.

3. WHAT ARE THE MOST POPULAR DIGITAL MARKETING STRATEGIES? Note that these strategies are often carried out simultaneously and that some are even included in one another. 3.1. NATURAL REFERENCING (SEO) SEO (see our article “What is SEO?”) is the art of optimizing a website for search engines. It aims to improve a site's ranking in search results for certain key queries, which can lead to Phone Number List  increased traffic to the site. SEO is based on a number of tactics, including keyword research (to understand the terms people use to find sites similar to yours), on-page optimization (e.g. ensuring your site is fast, your titles and metadata are relevant), quality content development and link acquisition (getting other quality sites to link to yours). Implementing an SEO strategy is interesting because it allows you to attract “free” traffic to your site from search engines.



Although it may take time to see results, they tend to be long-lasting. 3.2. SEM (SEARCH ENGINE MARKETING) SEM is a broader strategy that encompasses SEO but adds SEA, or Search Engine Advertising. SEA is the paid advertising aspect of search engine marketing, often managed by advertising agencies such as Google Ads or Bing Ads. Creating advertising campaigns on search engines has several advantages. This allows you to bid on certain keywords so that your ad appears at the top of search results when someone searches for those words. SEA allows you to obtain more immediate results than SEO alone, because your site is at the top of search results as soon as you launch your campaign.