THE EXAMPLE OF A HISTORIC COMPANY THAT HAS MANAGED TO MODERNIZE

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It also allows you to target your prospects effectively through targeting based on their interests, location, browsing behavior, etc. In fact, SEM combines the efforts of SEO and SEA to maximize your site's visibility on search engines, making the most of both organic and paid traffic. Many businesses generally start acquiring traffic through advertising while SEO produces results. Subsequently, it is common for the two strategies to be carried out simultaneously since they are complementary. 3.3. CONTENT MARKETING As its name, content marketing involves creating and sharing content. The latter can be varied and correspond to blog articles, videos, infographics, podcasts, newsletters, etc. The content is most often informative. It aims to attract and engage your audience by providing them with something useful, educational or entertaining.

The goal is to prove your expertise, generate trust, improve your SEO, generate leads and foster lasting relationships with your customers. Content marketing is one of the most effective ways to build an audience online, especially when combined with SEO and SEM to maximize visibility. 3.4. EMAIL MARKETING Email marketing , also called emailing , involves sending emails to a list of subscribers to  Phone Number List inform, engage and convert. Emails can be transactional (like order confirmations), informational (like newsletters), or promotional (like special offers). Good email marketing relies on permission (people have agreed to receive your emails) and personalization (messages are tailored to the individual's interests). It is one of the most profitable digital marketing strategies that brings the best ROI.



The main advantage of email marketing is that you have direct contact with your subscribers once you obtain their email address. This is particularly interesting so as not to be dependent on platforms like Facebook, Google, LinkedIn, etc. These can in fact drastically reduce your visibility by changing the distribution rules. Whether it's Google's algorithm , Facebook's algorithm or that of any other platform, the rules change frequently. 3.5. SOCIAL MEDIA MARKETING Social media marketing uses social platforms like Facebook, Instagram, Twitter, LinkedIn, and others. The goal is to promote a brand and engage its audience. A bit like Google with SEO and SEA, it is generally divided into two main parts: an organic strategy and an advertising one. 3.5.1. ORGANIC SOCIAL MEDIA MARKETING It involves creating unpaid content to engage your community.