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Analysis of information After these three moments of information collection, comes the time to analyze, interpret and clean the corpus. It is always important to collect more than necessary, without judging the type of data or response we get: then we can see that our information has a lot to spare and we can polish it depending on what we are looking for. We must be careful, since what does not seem relevant to us in one case, may be relevant in another. For example, let's imagine that we have a shoe business.
on a competitor's e-commerce site may seem unhelpful to us. However, this data tells us a lot about the customer's pain points as well as perhaps some communication problems that we should avoid regarding shipping America Cell Phone Number List methods in our company; If it is a query from a buyer whose sale was not finalized - in this example it is difficult to know, since it is a competitor's site - we can see a clear and deep pain point. With this example, that of the shoe company, we can go to other aspects of the information. If we notice, in a blog specialized in footwear, that people constantly talk about the fear that, during the trip, the shoe will be damaged,
then we will know a lot: we can put together a blog post telling how our shipping system is the safer for the product; We can launch a small communication campaign on the topic and also do other types of actions based on that insight. From this point of pain, the content and communication efforts are directed to generate, in this case, a differential advantage. More information Pain points are essential in any strategy that aims to attract potential customers to a website, and the HubSpot platform offers essential tools to manage them. anies like yours, and we love what we
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