What types of content you already have versus

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If yours aren’t all of these things, it’s time to go back to the drawing board. 3. Come up with a content strategy If your goal is the direction in which you’ve decided to move with your social media presence, your content creation strategy is the road map that will get you there. Start by determining which member(s) of your team will be handling your social media presence moving forward.


Then decide on a posting frequency and C Level Contact List create a content calendar to keep you on track. Consistency is critical when it comes to social media, as your audience needs to know when they can expect you to show up. As your content strategy evolves, you’ll also want to make sure you’re clear on crucial factors like: Who your audience is and what they’re interested in.  which types you wish to create in the future.



Which platforms will receive what content types, and when. Make sure you pay attention to which posting frequencies work best on each platform, as well. For instance, once or twice a day max is probably ideal for most Facebook or LinkedIn presences. However, Twitter is so fast-moving, more posts are almost always better.