I was actually recently at a nine figure

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And speaking of core driving question . that gets a little bit into the “no” part because the real purpose of any headline and subheadline is to just get them to continue reading the copy. That’s it. You just want them to read on. That is the whole purpose. And once they read the first line . the purpose of the first line is to get them to read the second line . and so on and so forth until they get to the call to action. And then finally . the whole purpose of all of that buildup is to then get them to click that button . opt in . or make a purchase. Dan Levy: Right. To go back to the yes and no thing and your post – with the caveat that of course all of this needs to actually be tested on your landing page.

But you say if all else fails . you could seduce them with empathy. Re Crypto Users Number Data cently . I actually spoke to Andy Crestodina about approaching your content marketing with empathy . but what does empathy mean in regards to copywriting ChatGPT Marc Aarons: So this is a great question . and I actually think of Brené Brown and her Ted talk on empathy . which if everyone hasn’t gotten a chance to look at it . I would highly recommend it. But what she says is empathy is feeling the emotions that someone else is feeling . and it can actually be taught and practiced. And the way that comes into copywriting is the best sales pages of –  direct response company just earlier on this weekend . and everybody agreed that as you’re writing the copy .

The more you can visualize one single person that you’re writing this letter to is the better the copy comes out. Because that’s exactly what it is – it’s writing a letter. So if you can have empathy for the single person who is the customer avatar of your audience . then you’re headlines get stronger . your subheadlines get stronger . your calls to actions get stronger . and your bullets and benefits also get stronger. Dan Levy: I have to admit that as a writer myself . sometimes the idea of applying formulas to the writing process feels – I don’t know. I’m not going to say soulless . but in some ways . the opposite of a more human-centered approach. You seem to be suggesting that this kind of framework can actually help you be more empathetic .