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When we talk about e-commerce highlights, we immediately think of seasonality. However, although Christmas, Mother's Day and other popular celebrations are fundamental to your marketing strategy, you also have great occasions to celebrate in your own world. And to name just one, your store's anniversary, of course! Today, I offer you a complete guide to design and implement your store anniversary strategy according to the rules of the art.
Why is it important? I can already see some of you muttering: "Everyone is celebrating their pseudo birthday... Does it really matter... I think my clients don't care..."
Well, obviously you already know my answer! You have shopify website design a lot of messages to get across through such an event. But it’s also a great time to convert outside of your usual seasonal calendar, don’t forget!
Your longevity is a strength Yes, when Levi's boasts on its labels its know-how since 1853, it's not for nothing!
Indeed, the more "old" you are on the market, the more you will position yourself as a reference in your field. Don't hesitate to use this status to reassure your future customers .
You can also choose to take the opposite view in a humorous way. To avoid looking like a dinosaur, play the “10 years and still on top” card or defend your young expertise by claiming: “2 years and already a reference”!
Beyond being reassuring, it is obvious that people will like to see you grow. Especially if they feel that they are involved in it… And for that, you will have to involve them in your approach!
Emotionally engage your communities A birthday (in marketing as in real life) is a moment rooted in emotion . And it is therefore an opportunity for you to strongly and personally involve your community of fans and customers.
To do this, don't hesitate to reveal a little more about yourself on this occasion. Share moments of life, tell your beautiful story . Even bring out old memories. Your fans will become even more attached as they get to know you better.
Indeed, by giving a glimpse of these more “intimate” moments, you will considerably strengthen your customers’ attachment to your brand . And a strong attachment… you know what that implies: more loyalty, and therefore longevity! A virtuous circle, in short.
Convert to lower times Cultivating your image is good! But converting is even better, you might say (ah, I've known you for a long time!). Know that your store's anniversary is an excellent opportunity to bring a commercial animation during a period that is a little weaker in terms of sales .
If you have a peak of activity around Valentine's Day, Mother's Day and Christmas, for example, you can take advantage of June or September to launch your big birthday party. It's even better, so as not to drown out your message.
In addition, do not hesitate to plan events over a fairly long period. Now is the time and this will allow you to make your actions and their implementation profitable . You could perhaps celebrate your birthday over a month, for example. What do you think? But… first of all, let's talk a little about strategy.
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发表于 2024-10-31 15:16:48