How to check a website for a ban in search engines

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Investments in search engine promotion make sense if organic traffic and the number of leads (conversions) grow as a result. If this does not happen, an urgent audit of the situation is needed, including figuring out how to check a site for a ban in search engines. This is a critical case when there is no chance of attracting "natural" traffic.

What are filters?
Both major search engines, Yandex and Google, have specific algorithms for assessing the quality of all published resources. Their filters differ in their operating principle, but the main idea is the same - to prevent sites with low-quality content from reaching the TOP-10. And to prevent all attempts at manipulation, for example, by aggressive use of keywords (phrases).


Filter features:

the robot that imposes sanctions on sites works automatically;
it is possible to get out from under the filters, but the process takes up to six months to a year;
While the resource is under sanctions, there is no point in investing in its promotion.
It is better to check for violations of search engine rules at the stage of domain purchase. Sometimes abandoned names that were previously filtered or even banned are free. For example, due to over-optimization of pages, low quality of content, external links, a large number of errors, including broken links within the resource itself.

What is the difference between a website ban and sanctions?
Along with the concept of "filters", optimizers also use the word "ban". Despite the more or less similar meaning, they differ in the degree of "punishment". So, when filtering a site, it continues to be in the search base, which can be checked at any time. But it does not bring traffic because it is thrown to the 30-50 position in the search and below (page 3-5 and further).


A ban is understood as the complete removal of a resource from the search base. The second option is critical for the prospects of promotion by SEO. After all, if individual pages are often filtered, new ones have a very solid chance of getting into the TOP of search results. And when a ban occurs, the entire domain is “blocked” along with all its content.

When to start panicking?
Regular monitoring of traffic to the site as a whole and pages that bring in the most visitors allows you to identify problems in time. This information is available in Yandex.Metrica, in the Reports> Sources> Search engines section. By analogy, you can view information in Google Analytics: Reports> traffic source. The goal is to detect a sharp drop in traffic.


There are other options:

study the Yandex.Webmaster section Indexing> Pages in search> Excluded pages;
check pages removed from the index for the errors indicated, for example, there is a ban on indexing in robots.txt or “not a high-quality page”;
look through the daily notifications of the same Webmaster for changes on the site, they usually indicate links that have been removed from the search.
If there is no clear understanding of the essence of the problem, it is recommended to contact the support service, where you can request clarifications, page examples. Consideration of all applications takes up to several days, so you will have to wait. And do not change anything for now, so that later you can act with a specific goal.

Zeroing out the IKS
It is worth monitoring the IKS indicator separately in the Site Quality> Quality Indicators section. In the case of systematic development, the value gradually increases or at least remains in one place. If it begins to fall or even drops to zero, it is advisable to urgently begin to figure out why this happened. First of all, contact the search engine support service.


When it's too late to panic: official information on sanctions
You can try to figure it out yourself, but the problem is that any changes on page seo service on the site will be indexed within a few weeks. And you will have to wait to see if it gets out from under the filters-ban or if the attempt was unsuccessful. Therefore, it is better to solve all unclear situations through Yandex support. Google does not have such an option.




In it, you will have to rely on the Search Console section - Security Issues. In Yandex Webmaster, there is a similar section Diagnostics> Security and Violations. But there are periodic messages about imposing filters. Although the site continues to receive traffic as before. Such a situation will still have to be explained through the search engine support.

How to understand that a site has been filtered by Yandex?
There are three common tools that fairly objectively reflect the emergence of certain problems. These are traffic, search positions, and the quality indicator of the IKS. The first can be observed in Metrica and Analytics, having customized the reports by sources. The third is displayed in Webmaster. The second will have to be obtained using third-party services like Topvisor.