Store layout: how can it improve and increase your sales?

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Retail sales depend heavily on good visual communication. For this reason, it must be thought out carefully, to captivate an audience always looking to provide good consumer experiences. The store layout is a fundamental item for building a strong identity for the brand, attracting customers and inducing them to make purchases. Investing in the layout is a very productive “business card”. Some visual management tips are useful in the process of gaining customer loyalty and establishing the brand as a strong name in the market segment in which it operates. After all, standing out from the competition requires sales effort, but also creativity and strategic vision.

Space distribution Merchandise must be displayed in a way that creates meaning for the brand, forming an intelligent store layout. Spreading out products randomly will not attract new consumers and will create a confusing environment when shopping. Clear rules, such as giving greater prominence to products that sell more, is a good way to go. More noble  ws data  spaces, with good lighting, should be used to house the products that are most sold in season. Since they attract the attention of customers, they can use these products to discover other merchandise within the establishment. Highlighting eye-catching items is exactly the gateway for a customer to become interested in other purchases. There are several strategies that can be used to better distribute products in the store.



Furthermore, adopting some tactics can even increase the output of items that tend to have fewer sales. Creating a plan for positioning products on shelves can be a great solution. Creating a supermarket planogram requires strategic thinking. Since it involves issues such as store profitability, inventory management and even replacement operations. Correctly adopting this method can make purchasing easier for your customers and encourage an increase in sales. Another strategy that works in conjunction with the planogram is category management.

It involves the entire buying and selling process of your product mix. It is important to highlight that it must be designed based on the purchasing habits of customers who frequent your store. This happens because one of the main objectives of this strategy is to create an “ideal route” for the consumer. These strategies aim to improve the store layout in an indirect way. See how you can directly change the design of your supermarket. Lighting The layout also needs to have adequate light to enhance the product on the shelf. Cold light, for example, can be useful in small, poorly ventilated environments as it gives a feeling of spaciousness.

Other environments, larger and with multiple offers, can rely on an incandescent light, which enhances shelves where the most important products are located. Colors in the store layout Colors must be used in accordance with the brand profile when proposing efficient visual management. When choosing the colors that will form the store's visual identity, it is necessary to keep in mind that the administrator's personal taste should not guide this choice. The best idea is to investigate which colors match the environment best and which encourage purchases. At the same time, it is necessary to avoid that they give a polluted look to the place or that the tones make the display of products dull. Finding the middle ground, in this case, will depend on observing consumer behavior in the search for the brand with the best accepted visual identity. Sounds and smells The same attempts to harmonize with colors must be undertaken with sounds and smells. Choose an essence to perfume the store or even music in a pleasant tone to make the environment lighter and more relaxed.