Today I will take a closer look at the most famous

mdazizulhakim23

What can I say, the thing about advertising campaigns (social ones too) is that every marketer gets a lot out of them. And here comes the first asterisk and its immediate explanation - note - regardless of whether they were successful or not. We learn from both those that change the course of marketing history (see John Lewis and the Christmas adverts) and those that were supposed to be a hit but for some reason didn't. Today I will take a look at the most famous advertising campaigns of closer 2021. First things first… If I were to say which advertising campaign of 2021 stuck in my memory the most,
I would without hesitation mention YES and the legendary campaign There is no simple answer here. It is well-made, well-thought- out, it offers much more than just showing jewelry in everyday life, it speaks on an important social issue, it speaks with my voice because Email List it shows different faces of femininity, because it is - by our national standards - brave... In fact , I could write text titled: "Why do I like the YES ad?" with a minimum length of 10k zzs. But from the beginning… The YES advertising campaign consists of a number of spots and reflects a completely new brand strategy, which differs slightly from the canons of the jewelry industry. Its real power is the perfect listening to the needs of the target group. The heroines presented in the " disputed" spot have one thing in common: they are real and each of them has a story behind it that we sincerely think about and want to tell. I will mention these two frames:

I will only add that the campaign owes a lot of views and many media mentions to the "effect of refusing to broadcast it on TVP" (this entry should be in Wikipedia, just like "The Battle of Empik".

By the way: it's the 21st century, we plan to colonize Mars, and the scene with a breastfeeding woman (Ola Żebrowska) is supposed to be a reason to show the advertising spot on TV after 8 pm, and the scene with women kissing ( Katarzyna Zillmann and Julia Walczak) should disqualify him? Seriously?! We women hear NO too often. Well done girls!

This year the truck didn't come, but I can forgive that. I received a beautiful story about creativity, cooperation and the joy of being together as a gift. And that's exactly what we need. We need Real Magic. The spot was developed by DentsuMB and creative director Simon Lloyd said of it:

“Magic is everywhere, but most often we don't notice it. This story takes place in an apartment building in the US, but maybe anywhere. For most people in the world, living side by side is the reality. They are so close to each other and yet still strangers. The pandemic has brought neighbors closer than ever before. For many, last year's holidays were canceled. So this story centers around what's important: the community and generosity that connects us in this imperfect world."