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All of this is part of what is called non-verbal communication and has a decisive influence on your company's sales and marketing strategies more than you can imagine. Given that the relational (and professional) success of people and companies lies precisely in the ability to communicate their values ​​externally, understanding how to best exploit and manage the resulting hidden non-verbal communication becomes essential for every successful company. What is non-verbal communication Non-verbal communication, also called body language, is the process of exchanging information and messages that goes beyond simple spoken or written semantic language. The first to coin the term were, in 1956, the psychiatrist Jurgen Ruesh and the author.

Weldon Kees in the book "Nonverbal Communication: Notes on the Visual Perception of Human Relation", however already in 1605 Francis Bacon in his "Advanced of Learning" he noticed how body posture could show the person's mood regarding a certain topic. The different types seo expater bangladesh ltd of non-verbal communication Body language includes different types of non-verbal communication: Facial expressions. As also discussed in the course on facial microexpressions, the human face is extremely expressive and manages to express a wide variety of universal emotions to support or contradict what we say.



Although they can be modulated, facial expressions often occur without the knowledge of the person expressing them. This is why it is very important to be able to grasp and decipher them: they reveal the truth of what the interlocutor feels, regardless of what he would like to express! Movements and posture. The way people sit, walk or hold their heads decisively influences our perception of what they are communicating to us. Think for example of a person who constantly keeps their head bowed would you trust what they are telling you? Gestures. One of the main methods of communication mainly recognized is that of gestures.