How to reduce the risk of an eCommerce redesign

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Most eCommerce owners will sooner or later want to completely redesign their store . This usually happens for many reasons , which could be that the store is slow and losing customers; the design looks dated; competitors improved their eCommerce; conversion rates have fallen; or that updating the current store takes more time and money. Regardless of the reasons , merchants often believe that a complete new site will solve all their problems. However, the point of having an online store is to easily sell your products to your customers, as well as make this process easier for them. Risk of an eCommerce redesign A redesign can improve an eCommerce, generating satisfied customers, more sales and simpler operations. But it can be difficult, with many unforeseen costs and risks . Among other issues, it may happen that the checkout process stops working and sales drop drastically while the problem is resolved, or that visitors cannot click on any product due to errors in JavaScript and lack of testing before relaunch.

Before starting to rebuild an  eCommerce site , it is necessary to resolve three issues that we will mention below. Can you afford a disruption in sales? One of the main risks in a redesign is that the changes could eliminate sales. Is it possible for your business to afford no sales for a day or two? If your eCommerce is only part of your business , you could tolerate this drop in sales while any problems are resolved. But if your business depends 100% on eCommerce sales, losing them for Email Marketing List any period can be catastrophic. Plan how you will solve and reverse the lack of sales . You could quickly test the site with multiple credit cards to debug any issues at checkout. Or perhaps the solution could be more dramatic, such as creating a way to return to your old site until the problem is resolved. Whatever the plan, thinking about possible solutions beforehand can reduce the consequences of any failure. Can you handle the redesign taking longer and more expensive than expected.

In any redesign , it is almost always the case that the process costs more and takes longer than planned. Even the most experienced developers and marketers will sometimes underestimate or add tasks to what was planned. If your business can afford to have the redesign take longer and cost 3 times more than planned, the process will be easier to manage. Consider breaking a very extensive redesign into smaller stages that are released individually. Instead of a redesign that takes 6 months, for example, a two-month redesign could be done for the backend , another for what the client sees, and a final one to clean up the details. This way there are fewer changes at the same time, so the risk is lower . What fundamental problems will be corrected? One of the main questions to consider is what are the fundamental problems in the current store that this redesign will solve . This question is important if you take into account that a redesign.