Although they are often used synonymously,

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Artificial Intelligence Influencers: What Role Do They Play in Digital Marketing? AI influencers are not a thing of the future… they are already present on social networks and admired by their followers. Even though they are not real people, they are able to generate more engagement than human influencers. How do we better understand who they are? Camila Casarotto January 11, 22 | 10 min read Learn how AI influencers are driving digital marketing strategies It seems like we’re already living in the future. When we talk about artificial intelligence, machine learning, robotics, and the metaverse, we still think of these terms as the stuff of science fiction. However, all this has become part of our daily lives. One example of this movement occurring naturally is the emergence of AI influencers. They don't exist in real life, but they are able to win over fans and build a loyal audience. They are made up of algorithms rather than flesh and blood, but they can influence the behavior of real people.

A person who doesn't exist? How do these fictional characters gain such influence? If there are still many people trying to understand what makes digital influencers successful, AI influencers will further challenge our America Cell Phone Number List understanding. But anyone working in digital marketing needs to be wary of these phenomena, which could change relationships with consumers for years to come. So, we’re going to cover everything you need to know about AI influencers, who they are and how they can be integrated into your digital marketing strategy. continue reading! What is an AI influencer? How are they different from other influencers? How to explain the phenomenon of AI influencers? Why should brands use AI influencers in digital marketing? Examples of AI Influencers What is an AI influencer? AI influencers are virtual characters, managed by a brand or agency, created through graph computing technology and machine learning algorithms.

They are real people who have gained fame and influence through social networks, blogs and other online channels. Like them, AI influencers have millions of followers, loyal and engaged audiences, and the ability to influence their fans’ behavior and lifestyles. For this reason, they are also targeted by brands who want to associate themselves with powerful and influential figures, even if they do not exist in the real world. AI influencers can be understood as the evolution of virtual influencers, which are created with computer-generated imagery (CGI). Hence, they are also called CGI influencers. However, AI influencers have technology based on artificial intelligence and machine learning, which adds to the complexity of their role.