What is LinkedIn and what is it for?

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It is a platform that was created in 2002 and is currently the largest network of professionals in the world. Over the years, Linkedin had great transformations that allowed an evolution in the business and marketing paradigms. Contrary to the old direct ways of doing business, new times have come with business alternatives that we can call associative or networked. Nowadays, with just a couple of clicks, you can generate new business relationships, hire employees, get potential clients and even promote brands. What is this network for? As we have mentioned previously, Linkedin is the social network for professionals and companies with the greatest recognition and prestige, in addition to being the one with the greatest success stories and statistics.

This social network can be used in different contexts, on the one hand, it is a great job board, as it has companies and professionals, the only thing needed for a good professional contact is the right moment and the right offer. On the other hand, it is an excellent site to do business marketing and look for some contacts and potential clients. Another value that the page has is its potential for branding , that is, to achieve brand recognition, to generate presence in the market and to be taken into account by both potential clients and other  Phone Number List companies, even if they are the competition. You can do your business management on this platform , thanks to a wide variety of communication tools offered by this social network. All you need to do is ask your workers and co-workers to create and update their personal profiles. Likewise, you can publish all types of content on your profile, this is one of the wonders of.



Linkedin as a social network. As it is a more formal platform than other social networks , search engines index some content directly on Google. It also gives you the possibility with these publications to put yourself in the sights of your potential clients or contacts and better yet, you can use the space to educate the general public about your product. How can I take advantage of Linkedin in Paraguay? A few years ago selling a product in Paraguay meant having a large, beautiful and as attractive store as possible. A building or small space in which you put your merchandise for others to see and wait for someone to come and buy. Nowadays, and thanks to digital transformation, having a Linkedin account you can go out and find those clients without leaving your home and without having to spend large amounts of money on building renovations.  You just have to think of your profile as your own business .