Digital Marketers Should at

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For example, you can use expressions such as “save time”, “make a difference” or “awaken the senses”. 3. Avoid obvious phrases Your customers are used to seeing similar descriptions in the products they find in e-commerce, with the effect of making them all similar. To stand out from the competition, avoid obvious phrases and try to be original and creative. 4. Justify the use of superlatives If you use superlatives like “best,” “most innovative,” or “cheapest,” make sure you have evidence to back up your claims.


Basically, you have to explain why your product is Chinese UK Phone Number List than others. For example, if you say your product is “the best,” you should provide concrete reasons to support it. You may also, when possible, reference positive customer reviews or awards the product has received. 5. Leverage readers' imaginations Don't just list product features. Use words to create images in the minds of your potential customers.




For example, instead of saying “our chair is comfortable”, you could say “with our chair you will feel like you are wrapped in a cloud”. For your product copy, use evocative words and metaphors to make potential customers imagine the product experience. 6. Tell a story Stories are an effective way to capture readers' attention and engage them emotionally. Tell a story that illustrates the benefits of your product, and that makes the customer feel like they are already part of a community.