Inbound Marketing Grows in Brazil

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According to the Digital Marketing and Sales Maturity survey in Brazil , carried out by Mundo do Marketing, Resultados Digitais, Vendas B2B and Rock Content, Inbound Marketing is growing widely in Brazil, but there are still aspects to be optimized in qualifying leads.

According to the survey, 94% of companies use Digital Marketing as a pillar of their growth strategy, however there are some points to consider, such as the channels used for brand growth. Social media platforms, suc Cambodia Phone Number h as Facebook, Instagram, LinkedIn and Twitter, are used by the vast majority of companies, and then it can be seen that websites are the second most used means of communication in the strategy, surpassing email marketing .

Still, there are blogs, analysis tools and paid media that have a good percentage of use, indicated, respectively, at 52.2%, 48% and 50.7%. Meanwhile, actions such as backlinks (12.6%), conversion optimization (14.7%) and sponsored links (35.5%) are one of the least adopted by marketers.

Strategy focus: investing in good content
The survey results indicate that the main difficulties encountered in strategic planning are: converting leads into customers, with a response rate of 68.9%, in addition to the challenge of increasing channel traffic, indicated by 57% of respondents. Thirdly, the difficulty in creating strategic content, expressed by 46.4% of survey participants, was also justified as a setback.

In this way, 73.5% of the brands that responded are in constant development, focusing on content production, as well as the infrastructure for disseminating materials, optimizing websites and blogs, in order to maintain a high user retention rate. Also, it can be analyzed that strategies worked with influencers, a point indicated by 20% of companies, can be one of the market's bets today.



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How to qualify your leads the right way
Despite much discussion about this, the market still lacks interesting and attractive materials for the specific public. Therefore, Inbound Marketing can become the key to optimizing content production in your company, as it is capable of analyzing the behavior of users on the internet, their interests and preferences, making it possible to qualify them in the right way. .

In this sense, the dissemination of assertive content impacts the capture of qualified leads, becoming one of the main sales conversion strategies. However, in addition to producing content and adopting the Inbound method, it is necessary to invest in actions such as generating and nurturing leads, in order to retain them and, subsequently, guarantee organic dissemination through them, which will present your business to family members and friends.

To ensure that qualification is being done assertively and correctly, hire an inbound marketing agency .